Case study
Invest.com — democratising investing for millennials and gen‑z
We designed a modern investing experience that feels approachable, fast, and trustworthy — while still surfacing the depth power users expect.
Role: Product Design, UX, UI, Prototypes
The Vision
From intimidating to intuitive
The product needed to reduce anxiety for first-time investors: clearer hierarchy, simpler language, and confident guidance at every step.
The process
Designing trust into every interaction
We mapped the critical moments: watchlists, buy/sell, portfolio, and discovery — then built a UI system around clarity, contrast, and predictable patterns.
We also focused on micro-copy and feedback to make complex actions feel safe, reversible, and understandable.
The Result
A premium experience that still feels simple
The design delivered an interface that can scale from beginner flows to advanced tooling — all within a cohesive, brand-forward system.
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